Case Study: ZenOptics Improves Brown-Forman’s Analytics Usage and Business Efficiency

Brown-Forman implemented ZenOptics to establish a global analytics hub as a "one-stop shop" to simplify the end-user experience of working with reports and organize analytics assets throughout their organization.

Published January 5, 2023
About The Author

An experienced content strategist and editor, Julie Langenkamp specializes in thought leadership and prescriptive research in the data and analytics industry. Julie has delivered various types of content across print and digital distribution channels in corporate/startup marketing, analyst and advisory services, and traditional publishing environments. She is passionate about business data enablement and data culture and believes organizations need to focus on the experience of their data and analytics consumers (knowledge workers) to drive business objectives.

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