News Release: ZenOptics Empowers Organizations to Maximize Analytics Investments

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Eliminates time wasted searching for reports with intuitive employee experience

SAN JOSE, Calif., April 05, 2022 (GLOBE NEWSWIRE) — ZenOptics, the analytics catalog industry pioneer, gives employees a personalized experience to simplify the discovery of analytics assets used across the enterprise. ZenOptics has seen rapid growth fuelled by businesses needing to utilize analytics investments as a competitive advantage.

Analytics consumers, anyone within an enterprise that needs access to an analytics asset such as a report, dashboard, key performance indicator (KPI), and even spreadsheets, word processing, and presentation documents, are often overwhelmed by the volume and diversity of analytics tools and assets. When employees access an asset, there is little confidence in ungoverned insights and if the information is correct and up to date.

These challenges present significant barriers causing analytics investments to underperform and go underutilized. In fact, just over 14% of employees use the Business Intelligence (BI) software the organization has invested in [BARC, 2022], creating financial pressures, poor reporting, and a challenging work environment. The average company uses more than 360 applications, and unless the employee experience is simplified, these issues will only worsen over time.

“Every part of an organization uses multiple tools and apps to collect and analyze important data, so this isn’t isolated to the finance or sales teams, said Saurbh Khera, Founder, and CEO, ZenOptics. “By using advanced integration and machine learning (ML) technologies, we’ve addressed these challenges by simplifying what is critical to this new analytics consumer, reducing the clutter they typically sort through. By presenting reports and dashboards in a consumable employee experience, report users significantly reduce the time spent searching for these assets.”

Businesses need more of their workers to use more of the analytics investments if they want to move quickly and adapt to changing conditions. ZenOptics helps organizations address several emerging challenges:

Drain on resources: Teams are constantly wrestling with tool complexity and access across most organizations, causing a severe drain on time and resources. The average knowledge worker spends about 2.5 hours per day, or roughly 30 percent of the workday, searching for information [IDC]. ZenOptics provides each employee with a personalized view of the assets they use most frequently.

Inaccurate reporting: 44% of users occasionally or frequently made a wrong decision because they did not have the information they needed. In addition, 43% of users reported occasionally or frequently overlooking important information because of too many applications or the volume of information [Gartner]. ZenOptics ensures that analytics assets are verified and accurate.

Lack of speed and agility: Every business function today needs access to analytics assets, so a centralized model doesn’t work. In that environment, for teams requesting access to internal data beyond their departmental remit, the response time could be measured in months in 53% of cases [McKinsey]. ZenOptics puts the right assets in the hands of the analytics consumer.

Distributed operations: Businesses are embracing a growing remote workforce and have highly distributed operations – geographically, location-operations centers, warehouses, stores and client locations. ZenOptics ensures the analytics consumer has the right level of access depending on their role, location, responsibilities and other factors.

Turn complexity into collaboration.

These challenges are fuelling ZenOptics’ continued growth and momentum. The company grew 150% year-over-year in 2021 and nearly doubled the number of customers which include Brown-Forman, Janney Montgomery Scott, and Benjamin Moore.

ZenOptics has also been growing globally, with a 300 percent increase in customers across Europe. To better support this growth, ZenOptics recently announced the opening of a new European office in London.

“ZenOptics fills a major gap in the current analytics landscape as companies grapple with shifting from producing more and more to making better use of what they already have,” said Donald Farmer, Principal, TreeHive Strategy. “With ZenOptics, organizations can maximize the value of their analytics investments by increasing usage and improving consumability for a broader population of analytics consumers.”

ZenOptics, recognized in Gartner’s Cool Vendors in Analytics, enables analytics producers and consumers to align around the business objective to better assess, optimize and scale the impact of analytics across the organization. By providing employees with a high-quality experience, they’re at least 1.5 times more likely to have high levels of work effectiveness, productivity, discretionary effort, and intent to stay at their current employer [Gartner].

In addition to providing a better employee experience, ZenOptics analytics workspace empowers leaders to compose and share analytic flows using fit-for-purpose tools, interlocked with policies for governance, quality, and compliance to better integrate into the business context.

About ZenOptics

ZenOptics helps organizations maximize the value of their analytics investments by increasing usage and improving consumability for a broader population of analytics consumers. ZenOptics’ analytics catalog provides a personalized experience to simplify the discovery of analytics assets generated within the entire ecosystem of tools and applications already in use at organizations today. An intuitive analytics workspace empowers consumers to compose and share analytics flows using fit-for-purpose tools interlocked with policies for governance, quality, and compliance to better integrate into the business context. Personalized dashboards enable analytics producers and consumers to mine intelligence from connections between teams and assets to align analytics work with business objectives and better assess, optimize, and scale the impact of analytics.

ZenOptics was recognized in Gartner’s Cool Vendors in Analytics.

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Published April 5, 2022
About The Author

ZenOptics helps organizations drive increased value from their analytics assets by improving the ability to discover information, trust it, and ultimately use it for improving decision confidence. Through our integrated platform, organizations can provide business users with a centralized portal to streamline the searchability, access, and use of analytics from across the entire ecosystem of tools and applications.

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