Transform CPG Analytics. Ensure Safety. Empower Every Operation.

Optimize production visibility, maintain audit-ready compliance, and unify analytics across sourcing, manufacturing, and distribution—automatically and governed end-to-end.

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Modern CPG Demands Unified Analytics

Consumer Packaged Goods enterprises operate at immense scale—with sourcing, production, distribution, and regulatory functions all producing vast data volumes. Yet with reports buried across BI tools and applications, analytics sprawl increases risk and reduces trust in mission-critical decisions.

ZenOptics empowers CPG leaders to see the full picture—transforming a fragmented reporting landscape into a central source of truth every team can trust.

Key Benefits:
  • Federated search across all analytics assets—from SAP to Power BI to spreadsheets.
  • Role-based workspaces tailored for plant, procurement, QA, finance, and supply chain leaders.
  • Certification and approval process for analytic assets and metrics to instill trust and eliminate duplicate reports and outdated data.
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Optimize Every Link in the CPG Value Chain

Today's CPG leaders must ensure safety, efficiency, and traceability from source to store shelf. But fragmented, inconsistent KPIs and siloed analytics slow responsiveness and regulatory reporting.

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ZenOptics enables producers, processors, and distributors to accelerate:
  • Seamless Access: Instantly find production, safety, quality, and SKU-level reports and dashboards across applications such as SAP, Power BI, Tableau, or spreadsheets—centralized in one governed portal.
  • Personalized Workspaces: Plant managers, QA, procurement, and finance teams can quickly access, pin, and share trusted analytics relevant to their roles.
  • Trusted Analytics: Only certified, validated metrics—such as batch genealogy, yield, and compliance reports and dashboards—are promoted, powering smart, compliant decisions at every step.
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Navigate a Shifting Landscape—With Confidence

CPG organizations must manage unpredictable variables, such as climate impact, food safety regulations (FDA, USDA, GFSI), market demand, and rapid M&A activity. Old, incomplete, or duplicative reports create risks that can lead to incorrect decisions, regulatory issues, and lost margin.

ZenOptics provides:
  • End-to-End Analytics Asset Inventory: Visualize all analytics reports and their usage history—spotting duplicates, identifying unused, and surfacing official versions.
  • Real-Time Visibility: Audit and filter usage across production lines, facilities, supplier lots, and distribution channels—enabling agile compliance and supply planning.
  • Automated Governance: Track all access, versioning, and lineage events, supporting complete audit-readiness for global food safety and financial regulations.
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Streamline Operations—Drive Growth, Reduce Risk

Complex, siloed analytics environments undermine efficiency in procurement, production, distribution, and reporting. Manual reconciliation or spreadsheet-based regulatory reporting is slow, risky, and resource-intensive—delaying everything from recalls to inventory turnover improvement.

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With ZenOptics:
  • Workflow-Driven Analytics: Create and manage custom workflows—like Financial Planning Analysis—where teams can group and access their most-used reports together for rapid, organized decision-making.
  • One-Stop Analytics: All analytics and operational assets—legacy and new—are easily discoverable and accessible by any authorized site, team, or individual, streamlining collaboration across the value chain.
  • Business-Led Self-Service: Empower every team (plant, supply chain, compliance) to organize and discover what matters, without IT bottlenecks, risk, or wasted effort
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Enhance Data Security, Auditability, and Traceability

CPG organizations must deliver consistent quality and traceability while meeting global privacy laws, supplier agreements, and growing ESG commitments.

ZenOptics ensures:
  • Enterprise-Grade Security: Role-based access control, single sign-on, and encryption—protecting sensitive supplier, production, and QA insights.
  • Audit-Ready Analytics: Automated report certifications, logging, and audit dashboards—know instantly who accessed, shared, or edited every asset.
  • Governed Personal Content: Individual users can securely manage their custom analyses and tracker workbooks within strict governance guardrails.
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Customer Success in CPG

ZenOptics empowers industry leaders to reclaim analytics clarity and govern their data ecosystems at scale. Our customers achieve audit-ready visibility, improved collaboration, and faster decision-making enterprise-wide.

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Featured Clients:
Bimbo Bakeries USA (BBU):
  • Centralized reporting across production and finance to cut audit cycles and strengthen data governance.
Brown‑Forman:
  • Increased the number of analytics users by 25% year over year, expanding analytics adoption.
  • Achieved an estimated 30% reduction in reports by eliminating duplicates and consolidating multiple reports into single sources.
  • Boosted report access and usage by 27% year over year, demonstrating increased demand for and confidence in analytics for decision-making
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